CXP^SM

Customer Experience Platform

CXP^SM, our rules-engine that optimizes your website providing rich customer experiences, analyzes customer behavior in real-time and lets you respond rapidly, providing dynamic messaging and offers that motivate customers to take action.

In a time when customer satisfaction and loyalty is a financial necessity, CXP^SM helps you be more responsive and demonstrate your value to customers. By connecting customers' interactions and behaviors with company data and ecommerce platforms, CXP^SM delivers active personalization and one-to-one marketing. Customers receive offers based on their personal online actions, buying history, location or demographics. You can present different offers for high-value vs. low-value customers and different merchandise in Miami vs. Chicago. This tailored interaction allows you to increase the average cart sizes, units per order, sales conversion rates and overall profit margins, all while providing optimal customer support.

CXP^SM is an enabling technology that changes your website's behavior, without you changing the code. There is no complicated scripting, coding, development cycles or change control processes. CXP^SM is deployed similarly to web analytics tools through tagging of web pages. But, instead of reporting what customers are doing on your site, CXP^SM uses business rules to respond to customers' interactions with real-time, customized marketing offers at the moment when customers are making decisions. CXP^SM is easy to use and can be implemented on any platform.

A 30-day pilot test of CXP^SM for a leading online retailer generated a 22% increase in revenues per visitor and a jump in profit margins of over 17%.

A 90-day pilot test for a global online support company generated significant savings from call deflections and a 400 - 600% increase in sales conversion rates.