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Press Release
FOR IMMEDIATE RELEASE
Sento Signs Consumer Electronics Contract
18 month contract currently valued at $975,000 USD
AMERICAN FORK, Utah - January 12, 2005 — Sento Corporation (Nasdaq: SNTO - News), a global provider of outsourced customer care and sales support services, which recently acquired Xtrasource, Inc., announced today that it has signed an 18-month European services contract with a U.S.-based consumer electronics company. The contract, which consists of telephone support, related customer services and product support, is valued at approximately $975,000 USD, subject to Euro-U.S. dollar currency rate fluctuations. The contract is renewable in 12-month increments at the conclusion of the first 18 months of service.
Sento attributes this new contract to the newly acquired European footprint as a result of the Company's Xtrasource acquisition. For the new client, Sento will deploy its innovative service intervention model. This model, currently in use with other clients, produces major cost savings and increases customer satisfaction by eliminating a significant number of "No Fault Found" service claims and/or returns. Additionally, Sento will utilize its service portals to manage and improve the new client's customer service efficiencies. The Company believes this new client contract is an important step in attracting additional business opportunities within the consumer electronics, PC, peripherals and services industries.
Patrick F. O'Neal, Sento's President and CEO, commented, "We are extremely pleased to announce this latest service intervention contract. This new business further validates Sento's purchase of Xtrasource and results from the fact that we now have five experienced sales people engaged in delivering the Sento right-channeling message in Europe and North America. Sento is pushing ahead with our expansion efforts by continuing to diversify our client base and add new services."
Sento's new Senior Vice President of Business Development, Thomas C. Tyler, formerly CEO of Xtrasource, stated, "This contract is only the beginning. We are aggressively pursuing business development opportunities that leverage our combined strengths."
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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