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Press Release
FOR IMMEDIATE RELEASE
Sento Corporation Appoints Steve Fulling to Senior Vice President and Chief Technology Officer
Fulling to Lead Development and IT Group Strategy for Sento's Customer ChoiceSM Customer Support and Web Self-service Platform
AMERICAN FORK, Utah - January 28, 2004 - Sento Corporation, a leading provider of integrated, multi-channel customer support, today announced the appointment of Steve Fulling to the position of Senior Vice President and Chief Technology Officer (CTO). In this role, Fulling assumes responsibility for leading Sento's Development and Information Technology Group strategy.
Fulling brings more than 12 years experience building and leading professional IT organizations and business functions. Prior to joining Sento, he served as Director of Information Technology Services for the State of Utah. In that role, he transformed a 30-year monopolistic state utility into a customer-driven, product and services-centered internal state business.
"We look forward to Steve Fulling's contribution to this important strategic position for Sento," said Patrick O'Neal, President and CEO of Sento. "His strong technical background and experience with IT development and management have made him an ideal candidate to carry forward the technology vision of our Customer Choice platform."
Fulling served as the Vice President of Quality Engineering for Excite@Home Broadband Network Services, where he managed a $10 million budget and 115 employees assigned to product development, program management, training, documentation, software quality assurance, and platform performance and testing.
As Vice President of Engineering, Operations, and Technical Support for Excite@Home E-Business Services, Fulling supported the development of new revenue streams, as well as existing iMALL businesses. Before serving the two roles for Excite@Home, he was Senior Vice President of Engineering and Operations at iMALL, Senior Network Research Associate at Oregon State University's College of Engineering.
"Sento continues to grow in its profitability and financial position from a strong customer-centric technology platform and increased revenues from new clients," O'Neal added. "We are confident the business activities directed by Steve Fulling will advance Sento's firmly-established technology and services."
As companies are increasingly challenged with the need to protect customer satisfaction while cutting soaring customer support costs, Sento has found an answer through its Customer Choice platform and its creation of custom solutions that blend outsourced live support with proprietary best-in-class software solutions. The platform lets customers make their own informed choices from a range of Web-enabled self-service options, with live support available as an alternative at every critical point.
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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