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Press Release
FOR IMMEDIATE RELEASE
C. Lloyd Mahaffey Joins Sento Board
AMERICAN FORK, Utah - (BUSINESS WIRE) - March 23, 2004 - Sento Corporation (Nasdaq: SNTO - News), a leading provider of integrated, multi-channel customer support, is proud to announce that C. Lloyd Mahaffey has agreed to join its board of directors.
Mr. Mahaffey has over 20 years of experience in the development, funding and marketing of advanced technology systems to business, education, consumer and government markets. Mr. Mahaffey is the Managing Partner for Redleaf Group, Inc., in Pennsylvania. He is responsible for all operational and investment aspects of the multi-million dollar US early-stage venture capital firm specializing in cyber security, supply chain, network, payment technologies and business analytics.
Mr. Mahaffey served as Chief Operating Officer as well as SVP and General Manager of Global Development and Marketing with VeriFone. While there he was responsible for VeriFone's early stage investments in WebTV, CyberCash and VeriSign. He led the team that sold VeriFone to Hewlett Packard for $1.3 billion.
Earlier in his career, Mr. Mahaffey founded a technology-consulting firm, Dynamis Group, with a client roster that included many Fortune 500 companies such as Kodak, Sun, Motorola, IBM, Microsoft and the US Government.
Mr. Mahaffey joined Apple Computer, Inc. during its formative years and was responsible for the development of Apple's highly regarded Education and Federal Government business segments worldwide. During his tenure from 1983 to 1989, in addition to other roles, he grew the company's education business unit from $300 million to $1.3 billion.
C. Lloyd Mahaffey received his Bachelor's degree in history at The Citadel, The Military College of South Carolina, in 1978, where he was an Honor Graduate with Gold Stars and a Dean's List member. He also attended Stanford University's Graduate School of Business Technology Executive Program in 1987.
Pat O'Neal, Sento's President and CEO said, "Mr. Mahaffey is an outstanding addition to our board. His knowledge and experience in dealing successfully and profitably with the marketing and sales of technology as a tool for business and industry are welcome additions to the board's collective knowledge. Lloyd's voice adds a strong presence to an already talented board."
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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