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Press Release
FOR IMMEDIATE RELEASE
Sento Corporation Releases New White Paper on Customer Choice Strategy: When Customers Choose, Companies Win
White paper is available free of charge from Sento
AMERICAN FORK, Utah - April 16, 2003 - Sento Corporation (Nasdaq: SNTO) a leading provider of integrated, multi-channel customer support, today announced the release of a new industry white paper: "When Customers Choose, Companies Win."
The white paper provides background on Sento's Customer Choice Platform™ strategy. The new white paper is available now, free of charge, from Sento Corporation at www.sento.com.
"From our inception, Sento has specialized in the advancement of our Customer Choice Platform™," said Pat O'Neal, president and CEO of Sento Corp. "We're helping medium-to-large enterprises save hundreds of thousands of dollars by deflecting their customers in a positive way to effective self-help customer service alternatives, which include web self-service, chat, and e-mail in addition to live phone support. Again and again, our experience shows that given a good alternative, most customers will actually prefer the self-service alternatives."
"Our white paper walks readers through the Customer Support platform, discusses the current trends and issues in web-enabled customer support, and offers actual case study and ROI examples of leading enterprises who have evolved their support programs to Sento's Customer Choice Platform™," O'Neal added.
Sento's internal research indicates that by deflecting customers to attractive options for self-service, companies can generally expect to reduce their support costs by a minimum of 40 percent, and can often deliver exemplary support for a fraction of their traditional costs.
According to a recent Best Practices brief by Forrester Research, "Sento's offerings enable right-channeling, which Forrester defines as 'getting customers to use the right channels for transactions and interactions'. We believe that firms should aggressively follow this model." (Source: WholeView TechStrategy Brief, Bruce Temkin, March 5, 2003, Forrester Research)
For more information about Sento's Customer Choice solutions, or for a downloadable copy of the new white paper, readers can visit Sento's website at www.sento.com.
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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