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Press Release
FOR IMMEDIATE RELEASE
Sento Seals "Get Out The Vote" Contract
Estimates $2 Million in Resulting Revenue
AMERICAN FORK, Utah - April 26, 2004 - Sento Corporation (Nasdaq: SNTO - News), a leading provider of outsourced customer care and integrated, multi-channel customer support, announced the signing of a new contract to provide contact center support for several upcoming state and national campaigns, including the presidential race in November 2004. The contract, which the Company estimates will produce approximately $2 million in revenue, calls for work to be performed through Election Day in November.
Sento's agents will render support for voter registration and state election races and issues; and culminates in a heavy "Get Out the Vote" campaign prior to, and during, the upcoming presidential election. This contract, on which work begins immediately, is anticipated to keep Sento's contact center facilities and agents working at close to full capacity through early November, at which time business of its other seasonal clients will begin increasing significantly.
Patrick O'Neal, Sento's President and CEO said, "This contract is the result of our stated effort of finding additional seasonal work to dovetail with that already existing, in order to smooth out our revenue stream."
O'Neal continued, "One of the most beneficial aspects of Sento's outsourced model is that it allows us to support sudden or seasonal needs of our major clients. Our business model offers optimal quality, and we have a proven ability to scale up rapidly to high levels of customer and contact center support. In this particular case, we are able to continue the employment of customer support people that have just finished working through the income tax season; it is a win-win for us and these otherwise temporary employees."
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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