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Press Release
FOR IMMEDIATE RELEASE
Sento Corporation Appoints Chris Wells Senior Vice President of Sales
Wells to direct sales of software and consulting of Sento's Customer Choice PlatformSM customer support and web self-services
AMERICAN FORK, Utah - April 28, 2003 - Sento Corporation (Nasdaq: SNTO) a leading provider of integrated, multi-channel customer support, today announced the appointment of Chris Wells to the position of Senior Vice President of Sales. In this role, Wells assumes responsibility for the sale of software and web self-service products that Sento provides to medium-to-large organizations worldwide.
Wells brings more than 13 years experience in sales, marketing and technology consulting to Sento. Prior to joining Sento, Wells consulted as General Manager for a $29 million technology upgrade project for the State of Utah. Wells served for three years as the Vice President and General Manager for Excite@Home Hosting Services, where his responsibilities involved the sale of outsourced hosting and e-commerce services to major Fortune 500 accounts. Wells was responsible for increasing the hosting services business for Excite@Home from zero to $7 million in sales in a period of just 18 months.
Prior to holding this position, Wells was Vice President of Major Accounts for an Internet start-up firm that was acquired by Excite@Home for $500 million. In addition, he served as Director of Major Account Sales for three years for Novell.
"Sento is especially pleased to announce the appointment of Chris Wells to this critical and strategic position," said Pat O'Neal, president and CEO of Sento Corp. "Sento has made shown significant progress in its profitability and financial position in the financial quarter just completed. Moving forward, the sale activities that are now being directed by Chris Wells are crucial to continuing Sento's current path of progress and growth."
"In the past year, Sento has achieved tremendous proof of concept within our current set of major accounts. With these results, we are now serving a growing list of new customers, thanks to the sales activities Chris Wells now directs."
Sento's software solutions are key components of a strategy the company refers to as "Customer Choice PlatformSM". As companies are increasingly challenged with the need to protect customer satisfaction while cutting soaring customer support costs, Sento has found an answer: The creation of custom solutions that blend outsourced live support with proprietary best-in-class software solutions. Sento solutions let customers make their own informed choices from a range of web-enabled self-service options, with live support available as an alternative at every critical point.
In customer installations, Sento has proven repeatedly that given a viable choice, the majority of customers will choose support options other than live phone. And by incorporating self-service options, companies can generally expect to reduce their support costs by a minimum of 40 percent, and can often deliver exemplary support for a fraction of their traditional costs.
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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