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Press Release
FOR IMMEDIATE RELEASE
Sento Receives Strong Buy From WFNN's de Beauchamp
AMERICAN FORK, Utah - June 3, 2004 - Sento Corporation (Nasdaq: SNTO - News), a leading provider of outsourced customer care and integrated, multi-channel customer support, has received a strong buy recommendation from Dr. Joseph de Beauchamp at World Financial News Network (WFNN).
Dr. Joseph de Beauchamp, WFNN's Chief Independent Analyst, said, "With the creation of [Sento's] call "deflection" methods, we feel that this company will continue to increase profits per share. Most businesses today wish to reduce [their] service call costs, and [Sento] provides this reduction for many companies, with or without off shoring phone calls. We see the stock moving up to $15 per share by the end of 2004."
Patrick O'Neal, Sento's CEO commented, "We are pleased that Dr. de Beauchamp has acknowledged Sento's Customer Choice PlatformSM as an ideal answer to cost reduction and increased customer satisfaction for our client company's support services. As Sento continues to develop our vision of a fully integrated customer interaction portfolio, we anticipate even greater effectiveness and efficiencies offered through our unique business model."
To read Dr. de Beauchamp's complete coverage on Sento, please visit WFNN's web site at http://www.wfnn.info.
ABOUT WFNN
World Financial News Network provides a unique blend of data, timely information and today's technologies to assist with up-to-the-minute investment information on markets and investments around the world.
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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