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Press Release
FOR IMMEDIATE RELEASE
Sento Appoints Anthony J. Sansone as CFO
Sansone brings more than 17 years experience in senior financial management to Sento
AMERICAN FORK, Utah - July 6, 2004 - Sento Corporation (Nasdaq: SNTO - News), a leading provider of outsourced customer care and integrated, multi-channel customer support, announced the appointment of Anthony J. Sansone to the position of Chief Financial Officer. Sansone will take over the position of Stanley Cutler who announced his impending retirement last month.
Sansone brings more than 17 years experience in senior financial management, having served most recently as Vice President of the Client Finance Group for JP Morgan Chase's Commercial Card Division where that division's call center is located. Most recently at JP Morgan Chase he was playing a lead roll in the integration of the Bank One merger. Sansone's experience also includes serving as the Vice President, Treasurer & Secretary at Convergence Communications where he closed over $200 million in private debt/equity funding. He also served as Treasurer, Controller & Secretary at Transworld Telecommunications where he was instrumental in fundraising, mergers and acquisitions, SEC reporting, strategic financial planning and overseeing investor relations' activities.
"We are extremely pleased to announce the appointment of Anthony Sansone," said Patrick O'Neal, Sento CEO. "Anthony's strong financial background, and in particular, his experience with large, fast-growing organizations such as JP Morgan Chase will make him an invaluable asset to Sento during our current and anticipated phases of growth."
Mr. Sansone completed a Masters of Business Administration at the University of Utah and a Bachelors of Science degree in Accounting at Utah State University. He also chairs the Entrepreneur of the Year Program for Utah's Mountain West Venture Group.
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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