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Press Release
FOR IMMEDIATE RELEASE
Sento Retains Shareholder Relations
AMERICAN FORK, Utah - Aug. 5, 2003 / Businesswire / - Sento Corporation (Nasdaq: SNTO - News) has retained the services of Shareholder Relations, a 15-year old investor relations firm, to conduct a proactive investor relations campaign on its behalf. Shareholder Relations officially began its work on August 1, 2003.
Shareholder Relations President, Ms. Laurie Roop, said, "Sento Corporation is exactly the type of client company that is a good match with our skill set and broker contacts. Sento is a reemerging company that only needs to have its message communicated to the financial community in order to gain their interest. We are committed to the highest ethical standards and are very proactive in communicating our client's message. We are proud to represent Sento, whose timely story represents tremendous value-added for its clients."
Sento President and CEO, Patrick O'Neal, said, "We are very impressed with the track-record of Shareholder Relations. Sento is at a time in its business evolution that their proactive approach serves us both from an investor and from a public relations perspective. We believe that one of the best ways to improve our business is to have our story told to as many people as possible in the shortest period of time. We believe that Shareholder Relations has the tools to do just that."
Shareholder Relations has conducted investor-relations campaigns for over 70 companies in 20 industries. This experience provides Shareholder Relations with the ability to tell the Sento story to retail brokers, buy- and sell-side analysts as well as institutional investors. Shareholder Relations Associates coauthored Investor Relations for the Emerging Company and the micro-cap chapter in the Handbook of Alternative Investments both published by Wiley Finance in 2002. Harvard Business Review called the book "a must read for anyone even thinking of going public."
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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