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Press Release
FOR IMMEDIATE RELEASE
Sento Corporation to Provide Live Wireless Technical Support for FG Communications
Wireless Internet Users to Benefit from Sento's Customer Choice PlatformSM
AMERICAN FORK, Utah - September 8, 2003 - Sento Corporation, a leading provider of integrated, multi-channel customer support, today announced they have been chosen by FG Communications to provide inbound technical support for its wireless Internet users.
FG Communications www.fishgrin.net, better known as FishGrin.net, is a leading Wireless Internet Service Provider (WISP) for the multiple dwelling unit marketplace.
Sento will provide inbound technical support around the clock, as well as laptop configuration and wireless Internet access troubleshooting to individuals connecting to the FG Communications system.
"We have experienced the great evolution of the wireless Internet sector and have even greater expectations for its future," said Patrick O'Neal, Sento's president and CEO. "We believe our experience in the high-speed Internet space will deliver FG Communications' customers with superior customer support and a partner that can grow with them."
"After doing research on leading, outsourced contact center providers, Sento stood out as a company willing to invest in young companies with huge potential," said Michael Fishman, partner of FG Communications. "We believe that Sento's experience in providing companies with high-quality customer contact solutions will help solidify a lasting relationship with our new and existing customers."
Sento's technical support offering is a component of its Customer Choice PlatformSM—a support model that guides the customer to a series of solutions and at every juncture, offers the option of live support. Sento maintains that if the customer can get a good solution, they'll choose the self-service alternative and will feel good about their decision.
As companies are increasingly challenged with the need to protect customer satisfaction while cutting soaring customer support costs, Sento has found an answer: The creation of custom solutions that blend outsourced live support with proprietary best-in-class software solutions. Sento solutions let customers make their own informed choices from a range of Web-enabled self-service options, with live support available as an alternative at every critical point.
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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