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Press Release
FOR IMMEDIATE RELEASE
Sento Announces New Board Chairman
Mr. C. Lloyd Mahaffey receives appointment as Sento's new Board Chairman
AMERICAN FORK, Utah - October 26, 2004 — Sento Corporation (Nasdaq: SNTO - News), a leading provider of integrated, multi-channel customer support, has announced that Mr. C. Lloyd Mahaffey has been elected Chairman of the Board.
Mr. Mahaffey is a well-known figure in the technology sector, an experienced senior executive with nearly three decades of success in sales, marketing and operations experience with major technology companies including Honeywell, Apple Computer, VeriFone and Hewlett Packard. Mr. Mahaffey, a managing partner of Carloma Group; a private technology holding company, was senior vice president and chief operating officer at VeriFone, where he oversaw Internet commerce initiatives and led the team that negotiated a $1.3 billion acquisition of VeriFone by Hewlett Packard.
A well-known and respected strategic investor and conduit for major technology deals, Mr. Mahaffey guided VeriFone's early stage investments in WebTV, CyberCash and VeriSign. Mr. Mahaffey was also a founder of First Patriot Bancshares; Northern Virginia's highly successful regional banking operation that was acquired by United Bank. Mr. Mahaffey honed his sales and marketing acumen during the crucial growth years of Apple Computer, where he steered development of Apple's highly regarded Education and Federal Government business segments worldwide. During his tenure at Apple, Mr. Mahaffey grew the company's education business unit from $300 million to $1.3 billion.
Mr. Mahaffey is a member of the prestigious St. Francis Yacht Club in San Francisco, CA. He received a B.A. in History with Honors from The Citadel, The Military College of South Carolina. He also attended Stanford University's Graduate School of Business Technology Executive Program in 1987. He, his wife, Judy, and their two children, Ian and Caitlyn, maintain residences in Eagle and McCall, ID.
Sento's CEO, Mr. Patrick O'Neal, commented, "We are delighted to announce Lloyd's appointment as Sento's new Chairman. Since joining the board in April, Lloyd's demonstrated leadership has resulted in his election to board chairman. His proven experience and successes in the technology sector bring unparalleled insight into one of Sento's core businesses and greatly enhances Sento's strategic visioning capabilities."
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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