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Press Release
FOR IMMEDIATE RELEASE
Sento adds distinguished independent directors
Donald Livingstone, Director of BYU Center for Entrepreneurship, to head Audit Committee
Richard Dyer, VP of Americas Sales for SanDisk, to add business development expertise
AMERICAN FORK, Utah - November 16, 2004 — Sento Corporation (Nasdaq: SNTO - News), a leading provider of integrated, multi-channel customer support, announced the appointments of Donald H. Livingstone and Richard E. Dyer to its Board of Directors. Mr. Livingstone will become Chairman of the Audit Committee.
Donald Livingstone, 61, is Director of the Center for Entrepreneurship and a Teaching Professor in the Marriott School of Business of Brigham Young University (BYU). He taught for seven years in the highly rated Accounting Department at BYU before creating the Entrepreneurship program. Prior to joining the faculty of BYU in 1994, Mr. Livingstone had a 29-year career with Arthur Andersen. There, he spent 22 years as a partner in the San Francisco office where he supervised the Financial Services practice.
Additionally, Mr. Livingstone currently serves as a member of the Board of Directors of Micrel Incorporated, (Nasdaq: MCRL) where he is Chairman of the Audit Committee, as well as a member of the Compensation and Corporate Governance Committees. He previously served as a director of California Independent Bancorp (CIB) and then of Humboldt Bancorp, which acquired CIB. Mr. Livingstone has also served with Tropical Sportswear International. He chaired the Audit Committees in each of these companies.
Richard Dyer, 58, was recently named Vice President of Americas Sales for SanDisk Corporation, (Nasdaq: SNDK), the world's largest supplier of flash memory data storage card products, where he oversees OEM and retail channels in the Americas. He joined SanDisk in 1998 and established the company's worldwide retail channel, growing revenues to $1.6 billion in that channel. Mr. Dyer has also held executive positions in sales and marketing for Adobe Systems and for Eastman Kodak, where he served as Vice President of the Digital & Applied Imaging Division and provided leadership in revitalizing the performance of its U.S. sales organization. Mr. Dyer also has experience with Apple Computer and Hewlett-Packard.
C. Lloyd Mahaffey, Chairman of Sento's Board, commented, "Our ability to attract such accomplished individuals to our Board of Directors reflects both the important progress this company has made in the past three years as well as its enormous potential moving ahead. In the past week, Sento took a major step forward in its growth strategy with our agreement to acquire Xtrasource, an advanced contact solutions provider with a European presence. We have now added two independent directors with impressive business experience and skills that match our new level of opportunity. With the guidance of Messrs. Livingstone and Dyer and the talents of the Sento team, we are well equipped to propel Sento to the next level of performance and growth."
SENTO PROFILE
Sento Corporation (www.sento.com) is one of the industry's most innovative providers of outsourced customer support services. Sento employs right channeling to create custom solutions that integrate live support with the company's best-in-class software solutions. Sento's Customer Choice PlatformSM allows customers to make choices in communication channels from a range of web-enabled self-service options with live support available at every critical point. Sento focuses on the inter-relationship among voice, chat, email, self-service and web forums. Sento targets its customer acquisition, customer service and technical support solutions to a diversified portfolio of clients in multiple vertical segments. Sento's solutions can provide value-added customer support at significant cost reductions when compared to other, traditional outsourced models. With operations in the U.S., The Netherlands, and France, plus partnerships in India and other low-cost regions, Sento provides customer support in 19 languages.
FORWARD LOOKING STATEMENTS
Statements in this press release, which are not purely historical, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements encompass Sento's beliefs, expectations, goals, hopes or intentions regarding future events. Words such as "expects," "intends," "estimates," "believes," "anticipates," "should" and "likely" also identify forward-looking statements. All forward-looking statements included in this release are made as of the date hereof and are based on information available to Sento as of such date. Sento assumes no obligation to update any forward-looking statement. Actual results could differ materially from those anticipated for a number of reasons, including, among others: the Company's stock price has historically been volatile; difficulties encountered in post-acquisition integration and operation of the acquired assets including retaining existing clients of the acquired company; variations in market and economic conditions; the effect on the Company's earnings of the repricing of options; the Company's dependence on its limited number of key clients; failure to renew existing client contracts for continuation of services; reduction in services requested by the Company's clients resulting in lower revenues for the Company; the Company's ability to complete negotiations and execute client agreements; risk of emergency interruption of the Customer Contact Solutions operations; and other unanticipated factors. Risk factors, cautionary statements and other conditions, which could cause actual results to differ from the Company's current expectations, are contained in the Company's filings with the Securities and Exchange Commission, including the Company's Annual Report on Form 10-KSB, as amended.
Contact:
Patrick O'Neal
President, Chief Executive Officer and Director
Sento Corporation
801-772-1417
pat_oneal@sento.com
Anthony J. Sansone
Chief Finance Officer and Corporate Secretary
Sento Corporation
801-772-1410
tony_sansone@sento.com
Brokers and financial industry members
Laurie S. Roop
President, Shareholder Relations
435-652-3884
laurie@shareholder-relations.net
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